VC Galaxy

Venture capital investors are digging cold plunges and celery juice

June 17, 2024
4 min

Cold plunges, collagen, celery juice, raw veganism, biohacking…the global consumer wellness market is currently at $1.8 TRILLION and growing 5-10% per year.

I love the biohacking/alternative/fitness industry.

Millenials and Gen Z are definitely the ultimate consumers of anything self care.

So for this week’s industry analysis I decided to take a look at the health and fitness industry, with a focus on alternative wellness trends & companies.

Let’s start with some fun facts via Exploding Topics:

🟣 "Oura Ring" search volume has grown 1,550% over the past 5 years.

🟣 "Biohacking" searhes have increased by 515% in 10 years.

🟣 Searches for "forest bathing" have risen 788% over 10 years.

🟣 Search volume for the word "vegan" has increased 84% over the past 10 years.

🟣 Searches for "Strava" have increased over the last 10 years.

🌊 12 Health-Focused Startups Making Waves

1. Meditopia

Expert meditation coaching and content.

⤷Funding: $18.3M (Series A)

⤷Founders: Fatih Mustafa Çelebi

2. Eight Sleep

Manufactures and sells temperature-controlling mattresses and systems.

⤷Funding: $162.1M (Series C)

⤷Founders: Matteo Franceschetti, Massimo Andreasi Bassi, Andrea Ballarini, Alexandra Zatarain

3. FitXR

A virtual reality fitness platform.

⤷Funding: $27.8M

⤷Founders: Sam Cole, Sameer Baroova, Chris Cole

4. Asana Rebel

Yoga & fitness company.

⤷Funding: $24.8M (Series B)

⤷Founders: Robin Pratap, Pascal Klein

5. Nurecover  

Develops portable ice baths for cold water therapy.

⤷Funding: Bootstrapped

⤷Founders: Aman Bashir

6. Simple Habit  

Library of diverse content on mindfulness.

⤷Funding: $10.1M (Series A)

⤷Founders: Yunha Kim

7. Fastic

Focuses on unlocking the benefits of intermittent fasting.

⤷Funding: $5M (Seed)

⤷Founders: Sebastian Wettcke, Phillip Wayman

8. Ultrahuman

Offering smart wearable devices to monitor sleep, movement & recovery.

⤷Funding: $25.1M

⤷Founders: Mohit Kumar, Vatsal Singhal

9. wholier  

A plant-based wellness brand offering vegan nutritional supplements.

⤷Funding: Undisclosed

⤷Founders: Lisa Gonzalez-Turner

10. Seed Probiotics

A supplement company that offers a range of high-quality probiotics.

⤷Funding: $40M (Series A)

⤷Founders: Ara Katz, Raja Dhir

11. Gem  

Bite-sized vitamin chews.

⤷Funding: $10.5M (Seed)

⤷Founder: Sara Cullen

12. Spacegoods

Alll-in-one mushroom-based drinks & supplements.

⤷Funding: $3.8M

⤷Founder: Matthew Kelly

Top VCs in the Space

Fitt Capital



Arkitekt Ventures

Awesome People Ventures

Courtside Ventures

Integrated VC

IRIS Ventures

Palo Santo

PsyMed Ventures

Prolog Ventures

Vibrant VC

Route 66 Ventures


PsyMed Ventures

Obvious Ventures

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