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Cold plunges, collagen, celery juice, raw veganism, biohacking…the global consumer wellness market is currently at $1.8 TRILLION and growing 5-10% per year.
I love the biohacking/alternative/fitness industry.
Millenials and Gen Z are definitely the ultimate consumers of anything self care.
So for this week’s industry analysis I decided to take a look at the health and fitness industry, with a focus on alternative wellness trends & companies.
Let’s start with some fun facts via Exploding Topics:
🟣 "Oura Ring" search volume has grown 1,550% over the past 5 years.
🟣 "Biohacking" searhes have increased by 515% in 10 years.
🟣 Searches for "forest bathing" have risen 788% over 10 years.
🟣 Search volume for the word "vegan" has increased 84% over the past 10 years.
🟣 Searches for "Strava" have increased over the last 10 years.
🌊 12 Health-Focused Startups Making Waves
1. Meditopia
Expert meditation coaching and content.
⤷Funding: $18.3M (Series A)
⤷Founders: Fatih Mustafa Çelebi
2. Eight Sleep
Manufactures and sells temperature-controlling mattresses and systems.
⤷Funding: $162.1M (Series C)
⤷Founders: Matteo Franceschetti, Massimo Andreasi Bassi, Andrea Ballarini, Alexandra Zatarain
3. FitXR
A virtual reality fitness platform.
⤷Funding: $27.8M
⤷Founders: Sam Cole, Sameer Baroova, Chris Cole
4. Asana Rebel
Yoga & fitness company.
⤷Funding: $24.8M (Series B)
⤷Founders: Robin Pratap, Pascal Klein
5. Nurecover
Develops portable ice baths for cold water therapy.
⤷Funding: Bootstrapped
⤷Founders: Aman Bashir
6. Simple Habit
Library of diverse content on mindfulness.
⤷Funding: $10.1M (Series A)
⤷Founders: Yunha Kim
7. Fastic
Focuses on unlocking the benefits of intermittent fasting.
⤷Funding: $5M (Seed)
⤷Founders: Sebastian Wettcke, Phillip Wayman
8. Ultrahuman
Offering smart wearable devices to monitor sleep, movement & recovery.
⤷Funding: $25.1M
⤷Founders: Mohit Kumar, Vatsal Singhal
9. wholier
A plant-based wellness brand offering vegan nutritional supplements.
⤷Funding: Undisclosed
⤷Founders: Lisa Gonzalez-Turner
10. Seed Probiotics
A supplement company that offers a range of high-quality probiotics.
⤷Funding: $40M (Series A)
⤷Founders: Ara Katz, Raja Dhir
11. Gem
Bite-sized vitamin chews.
⤷Funding: $10.5M (Seed)
⤷Founder: Sara Cullen
12. Spacegoods
Alll-in-one mushroom-based drinks & supplements.
⤷Funding: $3.8M
⤷Founder: Matthew Kelly
✍ Top VCs in the Space
