Equitage Ventures is a Denver-based early-stage venture capital firm focused on investing in companies that address the unmet physical, mental, spiritual, and social needs of older adults. The firm provides capital, distribution, and strategic guidance to entrepreneurs innovating across the senior care continuum, aiming to improve both quality of care and quality of life for older adults. Equitage is led by a team with deep experience in senior care operations, healthcare venture investing, and AgeTech entrepreneurship. Their approach leverages a network of limited partners from senior living, skilled nursing, home health, hospice, healthcare technology, and consumer products sectors to support portfolio companies with market access, strategic partnerships, and talent.
Equitage Ventures invests in early-stage technology and technology-enabled services companies focused on senior care and aging. The firm is particularly interested in startups addressing urgent challenges and driving long-term transformation in the senior care ecosystem. Key investment areas include compliance infrastructure for senior living and skilled nursing facilities, documentation automation, passive monitoring technologies, oral healthcare delivery, dementia and behavioral health, as well as care navigation and family caregiving. Equitage seeks to partner with companies where it can offer meaningful support beyond capital.
In early 2025, Equitage Ventures closed its inaugural fund with $47.3M to support early-stage investments in senior care and aging. The fund writes checks ranging from $250K to $2.5M and is backed by a diverse group of limited partners, including senior living operators, home health and hospice agencies, healthcare technology companies, healthcare REITs, and a multi-billion-dollar Japanese conglomerate.
Leadership
Equitage Ventures is led by Russell Hirsch, PhD, MD, a seasoned healthcare and venture capital investor with over 30 years of experience, Co-founder of Generator Ventures, and board member across multiple healthcare technology and senior care companies. He is joined by Adam Kaplan, MBA, CEO of Solera Senior Living, who brings deep operational and entrepreneurial expertise and serves on several industry advisory boards. Daniel Kaplan, MBA, MS, adds experience from Generator Ventures and ClearCare, with a focus on sourcing and diligence in AgeTech investments. The leadership team is supported by a strong advisory group, including Sara Ratner (healthcare innovator), Jennifer Meyer (value-based care expert), Arnold Whitman (senior living investment veteran), and Matthew Zubiller (healthcare technology leader).
Investment Strategy
Equitage Ventures emphasizes being "more than capital" by leveraging its LP network and advisory team to provide strategic guidance, customer insights, and distribution support to its portfolio companies. The firm prioritizes solutions with a strong "voice of the customer"—particularly from senior living and healthcare operators—to help navigate the complexities of the senior care technology landscape. Core areas of focus include driving process improvements, enhancing staffing efficiencies, optimizing care revenue, and creating new revenue streams within the senior care sector.
Notable Investments
Equitage Ventures has invested in companies such as Apploi, IntelyCare, Post Acute Analytics, VyncaCare, and Third Eye Health — all focused on advancing technology and services in the senior care sector.
Notable Exits
No publicly disclosed exits at this time.
