Sticker Ventures is a newly launched venture capital firm based in Israel, founded by Danny Cohen, a former partner at Viola Ventures and a veteran of the Israeli tech ecosystem. The firm is dedicated to backing consumer-facing startups, a sector Cohen believes is significantly underfunded and underestimated in Israel. Sticker Ventures seeks to change the local perception that B2C startups are riskier or less scalable by proving that Israel can be a global leader in consumer innovation.
Sticker Ventures focuses exclusively on B2C companies, including digital and physical products. The fund targets startups in sectors such as:
The firm is particularly interested in companies that harness data-driven decision-making and performance marketing to build scalable consumer brands.
Sticker Ventures is raising a $50 million fund to invest in early-stage Israeli B2C companies. The fund has already completed its first close at approximately $25 million and expects to finalize the full raise within the coming months.
Investments will be made across Pre-Seed, Seed, and Series A stages, with an average of 25 to 30 portfolio companies expected. The fund plans to begin with small initial checks and double down on a select number of high-performing startups.
Notably, four U.S.-based consumer-specialized VC firms have already committed as LPs, and more are exploring co-investment opportunities through Sticker.
The fund is positioned as a bridge between Israeli consumer startups and global capital markets.
Leadership
Sticker Ventures is led by Danny Cohen and Oren Charnoff. Cohen brings decades of experience in both investing and operating roles. Before launching Sticker, he was a partner at Viola Ventures, where he contributed to successful investments in Lightricks, Tapingo (acquired by Grubhub), Origami, and VGames. He was also the first Israeli participant in the Kauffman Fellows Program.
Charnoff, Cohen’s co-founder and partner, immigrated to Israel from Maryland in 2018 and has held investment roles at Hanaco Ventures and a New York family office. He also successfully founded and exited a startup in the e-commerce software space.
Investment Strategy
Sticker Ventures invests in consumer startups that operate in large addressable markets and demonstrate strong data literacy, marketing expertise, and product-market fit.
The firm believes that marketing is no longer a weakness for Israeli tech and sees AI as a game-changer in the consumer space.
It prioritizes early engagement, supports both software and physical product startups, and seeks founders who understand global consumer behavior.
While most investments will be made in Israel, Sticker also acts as a connector to international capital and strategic partners, especially in the U.S.
Notable Investments
As a new fund, Sticker Ventures has not publicly disclosed any investments yet. However, the team has extensive prior experience with successful B2C companies such as Tapingo, Lightricks, and SuperPlay.
Notable Exits
Although Sticker Ventures itself is newly established, Danny Cohen’s past investments include exits such as Tapingo (acquired by Grubhub), and involvement in high-growth companies like Lightricks and SuperPlay.
Other
Sticker Ventures was created to fill a funding gap in Israel’s venture landscape, which has traditionally favored B2B and deep tech companies. The firm argues that the consumer market is driven by measurable performance and can generate substantial exits, as seen in recent Israeli success stories like eToro, Resident, and Il Makiage (Oddity).
The partners emphasize that Israeli founders are increasingly capable of building global consumer brands from Israel, without needing to relocate operations abroad.
The fund’s long-term vision is to catalyze a new generation of B2C success stories and shift investor attitudes toward the sector.
