When pitching to investors, you’re selling more than just a vision or a market opportunity. You’re selling your ability to execute. And that’s where the challenge lies for first-time founders.
There’s a reason many venture capitalists hesitate to invest in founders who are launching their first startup.
There’s a reason many VCs hesitate to invest in first-time founders. It's not just about bias, it’s about risk management.
Building a company isn’t just about having a groundbreaking idea. It’s about surviving chaos and making tough decisions.
Startups demand that founders:
In short, experience matters. And for many VCs, experience is non-negotiable.
VCs have seen many startups with great ideas fail because the founders lacked the ability to execute. A founder’s track record provides clues about how they’ll handle challenges like:
Investors are placing bets on people, not just ideas. If they’re unsure about a founder’s ability to deliver, it can make the difference between a “yes” and a “pass.”
A founder who has built and sold a company, or even failed, has something first-time founders lack: scar tissue. They’ve been through the wringer and have learned hard lessons about what works, what doesn’t, and where the traps lie.
In other words, they haven't "been in the trenches".
For example:
VCs value these lessons because they know building a startup is one of the hardest things a person can do. They’re betting on founders who’ve already learned from their mistakes (and won’t repeat them).
Interestingly, many experienced founders who’ve failed are seen as more investable than first-time founders.
Failure teaches resilience, problem-solving, and humility, traits that VCs value. A failed startup often shows VCs that the founder has already learned critical lessons the hard way.
The best founders are the ones who, despite all the challenges, choose to do it again. They’ve endured the sleepless nights, the existential crises, and the near-death moments of their previous ventures. Yet they’re still willing to dive back into the fire.
This level of conviction, resilience, and (some might say) insanity is what VCs look for. These founders are more thoughtful, disciplined, and better prepared the second time around. They know how to:
Experienced founders don’t just chase the quick win, they think in terms of long-term value creation. VCs often describe these founders as “having seen the movie before,” meaning they anticipate problems and act proactively to avoid them.
If you’re launching your first startup, how can you stand out to investors who may hesitate to back you? Here are three ways:
When pitching to VCs, anticipate their objections and address them directly:
"You lack experience."
Response: Highlight your team's expertise or the experienced advisors supporting your venture. Share concrete examples of how you’ve already solved complex problems.
"The market is crowded."
Response: Explain how your startup is differentiated and provide data to back it up (e.g., customer testimonials, unique product features, or faster growth metrics).
"You haven’t raised before."
Response: Emphasize bootstrapped milestones. Show how your team has achieved results without external funding, proving your scrappiness and execution.
Learn more about how to decode VC speak so you understand whether investors are really interested or not.
VCs aren’t just investing in companies. They’re investing in you.
If you don’t have experience, prove you can execute. Show traction, surround yourself with smart people, and come in with a game plan.
Because vision is great, but execution is what gets funded.
Why do VCs prefer experienced founders?
Experienced founders have faced the challenges of building a startup and bring critical lessons learned, such as achieving product-market fit, managing burn rates, and building relationships with investors.
Can first-time founders still get VC funding?
Yes, first-time founders can attract funding by demonstrating traction, surrounding themselves with experienced advisors, and showing relentless execution.
How can first-time founders address their lack of experience?
By bringing in experienced team members or advisors, bootstrapping to prove resourcefulness, and focusing on measurable milestones like revenue or user growth.
Not all VCs avoid first-time founders, but it’s a common trend for a reason. The challenges of building a company require more than just ambition and a good idea; they require the hard-earned wisdom that comes from experience.
By recognizing this reality and addressing your gaps, you can still position yourself as a founder worth betting on.