Passion Capital is a London-based seed-stage venture capital firm founded in 2011 by a team with deep roots in European fintech, consumer internet, and enterprise software. The firm has backed over 100 companies across its four funds, developing a track record that includes five fintech unicorns and a net IRR of 23% with a DPI of 2.5x. Passion IV, the firm's latest fund, closed at €46 million (approximately $55 million) and continues the firm's focus on backing European founders at the earliest stages.
Passion Capital focuses on seed-stage investments in AI, fintech, and enterprise risk software. The firm looks for founders building in markets where data and software can dramatically reduce risk, improve financial access, or automate complex workflows. While historically strong in fintech, Passion IV reflects a broadened thesis that includes applied AI and enterprise software, particularly where these intersect with financial services and compliance-heavy industries.
Passion IV closed at €46 million, the firm's fourth fund since its founding in 2011. The fund continues Passion Capital's seed-stage mandate, targeting European founders building in AI, fintech, and enterprise risk.
With over a decade of proof on the same strategy, the fund brings significant pattern recognition in early-stage European fintech, alongside growing conviction in applied AI applications across financial services and enterprise contexts. The closing of Passion IV reflects sustained LP confidence following a track record built over three prior funds.
Leadership
The Passion Capital team includes partners Robert, Andrew, Will, Sarah, and Greg Bennett, each with backgrounds spanning product, operations, and investment across European technology companies. The team has been relatively stable across multiple funds, which has supported consistency in the firm's investment approach and founder relationships.
Investment Strategy
Passion Capital invests at the seed stage, typically leading rounds in early-stage European companies. The firm is known for working closely with founders from first check through follow-on, offering operational support alongside capital. The team focuses on businesses where proprietary data, network effects, or deep regulatory knowledge create durable competitive advantages. Passion Capital has historically been one of the most active seed investors in London, with strong relationships across the European fintech ecosystem.
Notable Investments
Passion Capital's portfolio includes some of Europe's most recognized fintech and technology companies:
Notable Exits
The firm has seen exits across its portfolio including:
Other
Passion Capital has been an anchor of the London seed ecosystem since 2011 and has developed deep relationships with operators, angels, and follow-on investors across Europe. With five fintech unicorns in its portfolio and a DPI of 2.5x across its funds, the firm has a demonstrated ability to return capital at scale. Founders raising seed rounds in AI, fintech, or enterprise risk software in Europe will find Passion Capital a well-networked and operationally engaged first check partner.
United Kingdom
