Creator Ventures is a London-based venture capital firm founded in 2019 by Sasha Kaletsky and Caspar Lee. The firm focuses on investing in early-stage consumer internet startups, particularly those leveraging AI and innovative go-to-market strategies. With a background in content creation and investment, the founders bring a unique perspective to identifying and supporting companies that resonate with modern consumers.
Creator Ventures targets pre-seed and seed-stage investments in consumer-facing companies. The firm has a keen interest in startups that integrate AI into their products or services, as well as those exploring new forms of digital entertainment and social interaction.
Their portfolio reflects a commitment to backing founders who are redefining consumer experiences in the digital age.
In May 2025, Creator Ventures announced the closing of its second fund, securing $45 million—more than double the size of its inaugural $20 million fund. Fund II is supported by prominent investors, including Level, Cendana, Vintage, Isomer Capital, and Sequoia.
The new fund aims to continue the firm's strategy of investing in early-stage consumer internet startups, with an increased focus on AI-driven applications. The firm plans to capitalize on emerging trends in the consumer internet space, such as microdrama streaming apps and AI-powered social platforms.
Leadership
The firm is led by co-founders Sasha Kaletsky and Caspar Lee. Kaletsky brings experience from his time at Bridgepoint, while Lee is a well-known YouTube personality and entrepreneur. Their combined expertise in finance and digital media positions Creator Ventures to effectively support startups at the intersection of technology and consumer culture.
Investment Strategy
Creator Ventures distinguishes itself by leveraging the founders' backgrounds in content creation and investment to identify startups with strong potential for virality and consumer engagement. The firm's approach emphasizes the importance of storytelling and community-building in driving the success of consumer internet companies.
Notable Investments
Creator Ventures has made several notable investments, including ElevenLabs, an AI audio company now valued at over $3.3 billion; Wild, an eco-friendly deodorant brand acquired by Unilever for approximately $286 million; Runna, a fitness app acquired by Strava; Beehiiv, a newsletter platform; Praktika, an AI language learning app; and Status, a social network-like app where users post updates to an audience of AI bots.
Notable Exits
The firm has achieved successful exits with Wild, acquired by Unilever, and Runna, acquired by Strava.
