Latest fund size
$10M
Announced
August 31, 2026
Global HQ
United States
Members only
Check size
$150K–$1M
Members only
Stage focus
Pre-Seed, Seed, Series A
Members only
Regions of investment
North America
Members only
F&F Ventures is the investment arm of Founders & Funders, a San Francisco-based, relationship-driven venture community connecting entrepreneurs and investors across 12+ cities in the US and internationally. The firm backs consumer brands and the technology that supports them, sourcing deals through curated events and a global membership network rather than cold applications.
Jeff Erickson — Founder & General Partner
je@fandf.vc
Adam Shaw — Co-Founder & General Partner
as@fandf.vc
Members only
Names, roles, emails and LinkedIn profiles for the team, plus the fund's website.
F&F Ventures invests in consumer brands and ecommerce-enabling technology from pre-seed through Series A, prioritizing founders with early revenue or validated demand who can benefit from the firm's purchase-order financing, Founders & Funders network, and national VC co-investment relationships.
Fund I's broader sector coverage also spans B2B SaaS, artificial intelligence, and consumer goods.
Members only
What the fund looks for in founders and which sectors it backs.
In August 2026, F&F Ventures launched a dedicated $10 million Ecommerce Fund in partnership with SHOPLINE, which provides commerce-platform infrastructure to portfolio companies as strategic partner.
The firm is separately raising a $100 million Consumer Goods & Technology Fund. LP information is not disclosed.
Members only
Fund size, LPs and track record.
Leadership
Jeff Erickson is General Partner and Founder of Founders & Funders; he scaled a consumer brand to eight figures before a private-equity sale and has made more than 40 angel investments.
Adam Shaw is Co-Founder and General Partner; he built a physical-product company to $18 million in revenue and led a seven-figure consumer goods brand.
Jian Tam is General Partner, a serial CPG entrepreneur with more than 20 years in the category and multiple ecommerce exits, and Co-Founder of ProteinWaffles.com.
Investment Strategy
The firm targets companies "early enough to matter, late enough to show traction," and layers on operational support such as purchase-order financing and access to its national VC co-investment network.
Notable Investments
Members only
Leadership, investment strategy, notable investments and exits.
