F&F Ventures is the investment arm of Founders & Funders, a San Francisco-based, relationship-driven venture community connecting entrepreneurs and investors across 12+ cities in the US and internationally. The firm backs consumer brands and the technology that supports them, sourcing deals through curated events and a global membership network rather than cold applications.
F&F Ventures invests in consumer brands and ecommerce-enabling technology from pre-seed through Series A, prioritizing founders with early revenue or validated demand who can benefit from the firm's purchase-order financing, Founders & Funders network, and national VC co-investment relationships.
Fund I's broader sector coverage also spans B2B SaaS, artificial intelligence, and consumer goods.
In August 2026, F&F Ventures launched a dedicated $10 million Ecommerce Fund in partnership with SHOPLINE, which provides commerce-platform infrastructure to portfolio companies as strategic partner.
The firm is separately raising a $100 million Consumer Goods & Technology Fund. LP information is not disclosed.
Leadership
Jeff Erickson is General Partner and Founder of Founders & Funders; he scaled a consumer brand to eight figures before a private-equity sale and has made more than 40 angel investments.
Adam Shaw is Co-Founder and General Partner; he built a physical-product company to $18 million in revenue and led a seven-figure consumer goods brand.
Jian Tam is General Partner, a serial CPG entrepreneur with more than 20 years in the category and multiple ecommerce exits, and Co-Founder of ProteinWaffles.com.
Investment Strategy
The firm targets companies "early enough to matter, late enough to show traction," and layers on operational support such as purchase-order financing and access to its national VC co-investment network.
Notable Investments
Jeff Erickson — Founder & General Partner
je@fandf.vc
Adam Shaw — Co-Founder & General Partner
as@fandf.vc
United States
