Iris Ventures is a Barcelona-based venture capital firm founded in 2021 by Montse Suárez. The firm focuses on supporting purpose-driven consumer brands that combine innovation, technology, and strong community connection. Iris Ventures positions itself at the intersection of conscious living and high-growth consumer tech, backing visionary founders who are reshaping industries such as beauty, wellness, nutrition, and longevity.
Iris Ventures invests in growth-stage consumer tech companies across Europe, the United Kingdom, and the United States.
The firm targets purpose-led brands with strong product differentiation, authentic storytelling, and measurable impact on consumers’ well-being and lifestyle.
Its thematic pillars include beauty, wellness, functional nutrition, longevity, and sustainable consumerism, often backing digital-first or tech-enabled businesses that merge brand, science, and technology.
In October 2025, Iris Ventures announced the first close of its second vehicle, IRIS Fund II, at €100 million out of a targeted €200 million. The fund is designed to invest in advanced growth-stage scale-ups, with average checks ranging from €5 million to €20 million. IRIS Fund II plans to complete 12 to 15 investments over the next four years, allocating roughly 80% of capital to European companies and 20% to U.S. ventures.
The new fund is fully supported by leading European family offices connected to the consumer industry, with no public capital involved.
Founder Montse Suárez described the strategy as “investing with both soul and return,” reinforcing Iris Ventures’ mission to empower brands redefining modern consumerism.
Each portfolio company will receive long-term engagement over a five-year period, including two Iris Ventures representatives on its board to ensure strategic alignment and operational support. The firm leverages a global network of sector experts to help founders accelerate scaling, strengthen brand positioning, and expand internationally.
Leadership
Iris Ventures is led by Montse Suárez, the firm’s founder and sole partner. A seasoned investor with a background in private equity and consumer growth capital, Suárez has developed Iris Ventures’ mission around purpose-led entrepreneurship and sustainable value creation. Under her leadership, the firm has become one of Spain’s emerging players in the European consumer-tech investment landscape.
Investment Strategy
The firm takes a hands-on, growth equity approach, focusing on companies that have achieved significant product-market fit and are ready to scale globally. Iris Ventures differentiates itself through active board participation, brand and marketing expertise, and strategic connections with industry operators and family offices. Its investment philosophy centers on “conscious growth”—scaling companies that improve consumers’ lives while generating sustainable financial returns.
Notable Investments
Iris Ventures’ portfolio includes:
These brands reflect the firm’s focus on high-quality, purpose-driven businesses in wellness, nutrition, and lifestyle enhancement.
Notable Exits
As a relatively new firm founded in 2021, Iris Ventures has not yet reported notable exits from its portfolio. Its first fund remains active, and Fund II investments are expected to mature over the coming years.
Other
Iris Ventures distinguishes itself through deep specialization in the consumer wellness and longevity space, integrating strategic marketing, operational guidance, and data-driven insights into its portfolio support. The firm works closely with founders for up to five years post-investment and provides access to a trusted network of European family offices and global consumer industry leaders.
Spain
