Magnify Ventures is a Santa Monica, California-based early-stage venture firm co-founded by Joanna Drake and Julie Wroblewski, focused exclusively on the care economy, the $648 billion market spanning prenatal and maternal care, family mental health, aging and longevity, home care, and the healthcare, financial, and consumer systems that surround family life. The firm is also co-founder of RAISE Global, which connects emerging fund managers with institutional LPs, and the Care Summit, an annual gathering of founders, investors, and operators in the care economy space.
Magnify backs pre-seed and seed stage companies building AI infrastructure and technology across health, wealth, and family care.
Investment areas include prenatal and maternal care, family mental health, AI for the home, family fintech, value-based care, longevity sciences, care infrastructure, assistive robotics, at-home healthcare, aging-in-place technology, workplace benefits, and family cybersecurity.
The firm targets founders applying AI to reduce invisible labor, improve quality, and reduce cost across health and home systems.
Magnify Ventures Fund II closed at $46.6M in July 2026.
LPs include returning investor Pivotal Ventures (Melinda French Gates' organization), new investors Jordan Park and Unum, and financing from California's Infrastructure and Economic Development Bank (IBank).
Leadership
Joanna Drake is Co-Founder and Managing Partner.
Julie Woblewski is Co-Founder and Managing Partner.
Investment Strategy
Magnify invests at pre-seed and seed stage with checks of $250K–$2M, backing founders building across the full spectrum of care economy categories. The firm's ecosystem-building activity, RAISE Global and the Care Summit, extends its reach beyond capital into category definition, LP connectivity, and founder community building.
Magnify positions itself as a category-defining investor in a space it believes is at a genuine inflection point: venture interest in the care economy has accelerated 45% over the past four years, with more than $26B invested in 700+ companies since 2015, yet the market remains significantly undercapitalized relative to its size.
Notable Investments
info@magnify.vc
Joanna Drake — Co-Founder & Managing Partner
jdrake@coreventuresgroup.com
Julie Wroblewski — Co-Founder & Managing Partner
julie@magnify.vc
United States
