SaaSholic is a Brazil-based early-stage venture capital firm founded in 2019 by Diego Gomes, Gustavo Souza, and William Cordeiro, all longtime Latin American SaaS operators and angel investors. The firm backs Latin American B2B software founders, with a growing focus on AI-native, agentic software rather than traditional seat-based SaaS. SaaSholic has invested in more than 40 companies to date.
SaaSholic invests at the seed stage in Latin American B2B software founders, with a growing share of capital earmarked for companies exporting to the US market.
The firm has repositioned its thesis around what it calls the "agentic software" era, moving away from the seat-based SaaS pricing model toward AI-agent-native software and outcome- or usage-based value creation.
Sector focus spans fintech, legal tech, and vertical SaaS. The firm runs a concentrated, high-touch model, with each partner closely managing a small number of portfolio companies at a time.
SaaSholic closed its third fund, Fund III, at $30 million in August 2026, three times the size of its $10 million second fund and twenty times its original $1.5 million debut vehicle.
Fund III is backed by Spectra, which committed $7 million, alongside Evertec and Ricardo Goldfarb of the Lojas Marisa family, who tripled his prior Fund II commitment, plus other Latin American founder-angels.
Roughly 30-40% of Fund III is earmarked for LatAm founders building for international, particularly US, markets.
Per-company checks have grown from a $150,000–$500,000 range in prior funds to $1 million–$1.5 million, with ownership targets rising from roughly 10% to 12-15%.
Leadership
Investment Strategy
The firm's partners collectively bring more than 100 prior startup investments and several exits from before SaaSholic was founded. The concentrated, high-touch model has each partner managing roughly five portfolio companies at a time, with direct support on go-to-market execution and fundraising access.
Notable Investments
Diego Gomes — Partner
diego@saasholic.com
Gustavo Souza — Partner
gustavo@saasholic.com
William Cordeiro — Partner
william@saasholic.com
Pedro Jannuzzi — Associate
Brazil
