Taste Tomorrow Ventures (TTV) is a Los Angeles-based venture capital firm launched in 2025 by LA Libations founders Danny Stepper and Dino Sarti, alongside former PepsiCo and Disney executive Scott Guthrie. Focused on early-stage investments in the food, beverage, and snack sectors, TTV aims to back mission-driven consumer brands that prioritize health, sustainability, and innovation. The firm's debut fund, TTV Fund I, has an initial close of $30 million, with a final close anticipated in late summer 2025.
TTV targets early-stage and Series A companies that are redefining consumer experiences in the food and beverage industry. Key areas of interest include functional beverages, plant-based snacks, sustainable packaging solutions, and health-forward consumer brands. The firm seeks to invest in brands that resonate with modern consumers' demand for authenticity, transparency, and better lifestyle choices.
TTV Fund I, with an initial close of $30 million, is backed by strategic investors such as Ball Corporation and Advantage Solutions. The fund's first investment is a strategic equity partnership with Just Ice Tea, a rapidly growing iced tea brand co-founded by Seth Goldman, known for founding Honest Tea. Just Ice Tea emphasizes organic ingredients, fair trade sourcing, and sustainability, aligning with TTV's investment philosophy.
Leadership
Taste Tomorrow Ventures is led by Danny Stepper, Dino Sarti, and Scott Guthrie, three industry veterans with over 80 years of combined experience in food and beverage.
Stepper and Sarti are the co-founders of LA Libations, known for developing and scaling consumer brands in partnership with major players like Coca-Cola.
Scott Guthrie brings a deep operational and strategic background from his leadership roles at PepsiCo, Sodastream, and Disney. Together, they combine entrepreneurial execution with corporate scale expertise, positioning TTV to be both a strategic partner and accelerator for early-stage consumer brands.
Investment Strategy
TTV employs a hands-on approach, offering operational support and leveraging deep industry connectivity across retail, supply chain, and strategic partnerships. The firm focuses on brands that embody purpose, innovation, and momentum, aiming to accelerate their growth and market presence.
Notable Investments
TTV's inaugural investment is in Just Ice Tea, reflecting the firm's commitment to supporting brands that align with its values of health, sustainability, and consumer engagement.
